Lennon Stella
Lennon Stella (Artist)
Problem: In my heyday as a Brand Manager, I was approached by different industry professionals for projects involved with branding / marketing / industry research. These professionals would ask me to do research on an artist, their socials, and come up with ideas for potential collaborations and partnerships.
Solution: A brand profile with a digital overview, fan break down, and partnership strategies
My Role: Writer, Researcher, Strategist
Date: 2019
Brand Profile
The key audience for this Brand Profile was for other music industry professionals. I kept the tone informational and matter-of-fact, yet still personal, as if I was talking to the reader on a business call.
I kept a focus on the fanbase and strategy — expanding and putting a name to the demographics I researched, then pitched a full digital strategy for Lennon Stella on Instagram, Youtube, Tiktok, and other partners.
