Blank Label Records
Problem: The head of New York based boutique record label, Blank Label Records, presented a need for some type of creative outreach to grow the label’s presence. At the time, I was a Brand Manager there focused on creating a brand identity for the company and its artists. The label was still in its infant stages of branding, so I pitched curating a weekly playlist to be promoted. This Playlist Deck evolved into a weekly “Vibes” playlist series that can be found here or here. The deck below is an example of how I set the tone for each playlist.
Solution: To pitch a playlist deck
My Role: Writer, Curator, Designer
Date: 2018
Playlist Deck
For this playlist, I wanted Blank Label to enter the playlist space with a Spotify style theme for the Indie R&B genre that I was on the pulse of. It was written as a pitch to the label’s founder and can be found here.
